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eMarket
A future marketplace that connect physical and digital world
OVERVIEW
Worked under the guidance of eBay’s team to reimagine what the future of marketplaces will look like in the context of Blockchain, NFTs and Web3
Problem
eBay is not satisfied with the current marketplace, there is only 6% of sellers are Gen Z on eBay. And eBay wants to be at the forefront of web3, and they think the current web 3 is not adoptable for most of us.
Solution
We created eBay marketplace beta, a mobile APP that improve the physical and digital shopping experience, which helps bring eBay to be at the forefront of web 3.
SECONDARY RESEARCH
We started our research by defining the current trends
We did a lot of research to understand what is DAOs, Web 3, and Crypto. NFT, DeFi... And organize and analyze all the data we have to reimagine the future marketplace in the context of them.
PRIMARY RESEARCH
We created 2 surveys to understand Gen Z’s opinion toward Web 3 and NFT
To start with our primary research, we conducted 2 surveys. This survey was designed to get both quantitative and qualitative data.
Our surveys recorded responses from a total of 156 participants across various nationalities, demographics, & backgrounds.
To start with our primary research, we conducted a survey. Our survey also acted as our screener to further recruit participants for interviews.
ANALYSIS
Buzzword
SYNTHESIS
We defined 6 insights based on the eco-system maps
01
Gen Z don’t like the current NFT
“I don't like NFTs and believe they are a waste of time and resources, while also being used by larger companies to create blatant moneymaking scams”
02
Most Gen Z are visual people
“I personally love looking at beautiful pictures, and if it is not that attractive, I will just pass”
03
There is a fear of Web3
“Web3 will make some people a lot of money. But many other people will lose their shirts on it”
04
Community empower NFT
“NFTs are community-driven, because people are investing in the community very early on—and they expect to be rewarded for it”
05
People enjoy the transparency of Web 3
“Imagine a world where content creators earn directly from their audience, ad companies directly pay publishers for advertisements, or cab drivers earn directly from their riders!”
06
Ownership, identity , and exclusivity
The meaning of ownership, identity, and exclusivity toward Gen Z determine the Gen Z Adoption of NFTs, which also have a big impact on Web 3.
Personas
IDEATION
Idea sketching
Based on the insights we had, we develop more than 50 concepts for eBay that can eliminate the fear and optimize the Web 3 experience.Finally, we got 5 ideas after the heuristic evaluation workshop.
ITERATION
Low-fi prototype
Usability testing
We invited 25 participants to test each of our user flows. We have different tasks and questions for different flows and keep iterating our prototype and flow based on this valuable feedback.
SOLUTION
Storyboard
A future marketplace that connect physical and digital world
From our research, we decided these four keywords represented both eBay's Target customer base and aspects of web 3 which felt held value, our mission is that we want eBay to be at the forefront of web3. We will achieve this by preparing the mobile app for a community-based phygital experience and using web3 technology embedded through the everyday mobile device.
Employee Profile
eBay feature preference setup.
Avatar personalization.
Seller store customization.
Homepage
The hot list will display the promoted items based on your current interests.
The live auction will show live auctions happening.
Articles on the story page can be personalized using comments, shopping wish lists, collection knowledge sharing.
Digital assets
We can create a token or post it on our store page. we can also upload a regular item to eBay's webpage or link the item with their crypto wallet thus authenticating it on the blockchain.
